High Roller Technologies, Inc.(“High Roller”) (NYSE: ROLR), a publicly listed global operator of premium online casino brands, today announced a strategic collaboration with Power Protocol to explore next-generation Web3-enabled engagement models.
The initiative will assess how incentive-based user experiences can be responsibly deployed at scale to deepen engagement and unlock new revenue opportunities across regulated digital entertainment markets.
The collaboration brings together High Roller’s emerging global online gaming footprint and Power Protocol’s high-intent incentive infrastructure to assess how mission-based rewards, behavioral incentives, and co-created user experiences can be responsibly integrated into consumer-friendly products at scale.
The initiative will focus on expanding engagement, improving retention, and enabling new forms of value exchange beyond traditional advertising and promotion mechanics.
Seth Young, Chief Executive Officer at High Roller, said:
This collaboration allows us to evaluate new engagement frameworks that align with how digital consumers interact today. We’re focused on responsibly testing incentive-driven models that could enhance user engagement and open the door to incremental revenue opportunities within regulated markets.
Under the collaboration, the companies will evaluate how Power Protocol’s incentive layer can support responsible engagement across High Roller’s award-winning casino brands, including, High Roller and Fruta.
Areas of exploration include geofenced activations, co-created reward experiences, and ecosystem integrations designed to surface relevant incentives to users while maintaining compliance with applicable regulatory, licensing, and responsible gaming standards.
High Roller offers more than 6,000 premium games from over 90 leading providers, spanning slots, table games, live dealer experiences, and more.
Seth Young, Chief Executive Officer at High Roller, said:
We continuously evaluate emerging technologies that may enhance responsible consumer engagement and improve the player experience within our markets of focus. This collaboration allows us to explore a high-upside, innovative engagement framework within the Web3 ecosystem, and we are excited about the potential of this partnership relationship to expand into new markets and deliver additional revenue streams.
Power Protocol is built on the same proven behavioral and viral mechanics behind the successful mobile game Fableborne, enabling applications to route incentives directly to users in ways that drive meaningful action rather than passive impressions.
Kam Punia, Leading Contributor at Power Protocol Limited, said:
Power Protocol was designed to help applications reward meaningful user behaviour, not passive impressions. Working with High Roller gives us the opportunity to explore co-created experiences and expand access to new, high-intent audiences across established markets.
The collaboration aligns with both companies’ strategic focus on responsible innovation, sustainable growth, and expanded digital engagement.
As part of the initiative, the parties will assess technical feasibility, compliance considerations, and product pathways for safely deploying incentive-driven engagement models in regulated environments.
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