Pilmico Food Corp.-controlled meat retailer The Good Meat said it has set a target to distribute its product to over 300 supermarkets as well as additional bricks-and-mortar stores by the end of 2022.
“This is in line with the goal of Pilmico, the Aboitiz Group’s food and agribusiness unit, to become closer to their consumers,” the company said in a statement on Tuesday.
The Good Meat currently supplies fresh cuts, marinated pork, and ready-to-cook products to over 250 supermarkets, including Puregold, Robinsons Supermarket, Marketplace by Rustan’s, Merrymart, Shopwise, and Divimart in Greater Luzon.
“The Good Meat aspires to be the leading pork supplier in the Philippines,” Pilmico Vice-President of Farm Sales and Meat Operations Hendel P. Cabral said. “We make sure to follow only the highest food safety standards in our technologically advanced facilities so that more Filipinos can enjoy quality meats.”
In March, Pilmico said that The Good Meat tapped Landmark supermarket to distribute ready-to-cook products, while a new physical store was opened in Libis, Quezon City.
The company processes its meats at Tarlac Meatmasters.
“The facility implements heightened food safety protocols and biosecurity measures that ensures The Good Meat provides safe and premium quality meats,” Pilmico said.
The Good Meat products are also available in e-commerce platforms such as its website, thegoodmeat.ph, Shopee, Lazada, Food Panda, Grab, Pick-A-Roo, and MetroMart. — Revin Mikhael D. Ochave
